The Importance of Company Culture

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes many elements, including work environment, company mission, value, ethics, expectations, and goals. Company culture is a crucial part of the success of a company.

For example, some companies have a team-based culture with employee participation on all levels, while others have a more traditional and formal management style. Other companies have a casual workplace without many rules and regulations. Company culture is an important factor that differentiates your company from the competition. It is also what attracts the right talent.

More than 30% of the workforce is currently made up of millennials, which means culture is more important than ever. Millennials want to work for companies that share the same values as them. They want to feel that their work has a purpose and makes an impact. In short, they want a culture that fits them well.

Here are four reasons why building a company culture is essential to the success of your organisation:

Company culture builds brand identity

Culture is what makes a company unique and gives it that special effect. It puts the company’s image on display and tells the world who you are as a brand. The more individuals understand and identify with the company brand, the more they will want to know about the company. This will also allow the company to attract new talent. When you define culture, you are also defining your company’s values and goals. These will contribute to your company’s mission and show your employees and the public what is most important to you.

Company culture increases loyalty among co-workers

company cultureCompany culture allows employees to create a strong bond with one another by working as an effective tool for communication among fellow employees. Companies with a strong culture have employees who like the challenges of their job, get along well with their co-workers and enjoy the atmosphere of the workplace. Culture gives employees a driving goal and purpose for what they do. It connects your leadership team with the rest of the employees and binds them with a set of shared values. Employees want to feel as if they are contributing to something larger than themselves. Jim Goodnight believes every company should set the bar high for culture. ”Treat employees like they make a difference and they will.”

Plus, employees who are more enthusiastic about the company they work for tend to be more productive. That means more work and more business being done.

Company culture creates fun

golf stars wars legoWe should not take ourselves too seriously. It is of utmost importance to take the time out to do non-work activity with each other. This could be done once a month or even twice a month. Whether it is going as a team to play golf or even going on adventurous outings, not taking yourself too seriously can often lead to stronger relationships and incredible collective ideas.

Personally, from what I have experienced working at CA Financial Appointments, we have an absolutely amazing company culture that has allowed me to learn a lot from my co-workers as well as gain a new perspective on a modern workplace environment. Here at CA Financial Appointments, we promote a positive workplace culture whereby we are always seeking advancement opportunities and ways to make our company a success. This is all significant because a company’s culture is what will affect communication amongst employees and management and therefore affect productivity. When I started out at CA Financial Appointments I did not know what to expect once I walked in the door, which made me feel intimidated but when I walked in on that day, I had such a warm welcoming from the team and that was a huge relief.

At CA we are able to communicate with employees across all management levels as well as have a sense of ownership over the work that we do. The digital age has given people more of an opportunity than ever before to become entrepreneurs and small business owners and that is why it is crucial to give staff a sense of ownership. Tell them exactly where they stand in your greater scheme of things.

“Culture is simply a shared way of doing something with a passion” – Brian Chesky. I am blessed to say that at CA we believe in relentlessly refining our skills and knowledge,  both as individuals and as a team.

 

Written by Brandon Andrews – Researcher at CA Financial Appointments – brandon@ca.co.za

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