To say that social media is a crucial aspect of the modern day job-search would be an understatement. Social media is tied into almost every part of our existence, whether we like it or not, and employment is no exception. It’s time to embrace the social side of searching for that dream job. Here’s how.
Keep clean profiles
The use of social media, full stop, has changed a great deal in the last 8 years. Whereas once it was a strange place where you could air your inner most thoughts, reveal that rather weird side to your personality and put up as many ‘questionable’ photos as you wanted without repercussion, it is a very different story now. What you put online these days can be easily found by pretty much anyone, and it will certainly be searched by those in recruitment, be it an agency, an in house team or even your prospective boss. It is very easy to find the ‘dirt’ on you with a simple search. The easiest solution to this – don’t put any out there. Yes, there are filters, restrictions, and various other settings that can prevent certain parties from seeing updates you’d rather they didn’t, but this involves quite a lot of admin. It is far easier to simply not put anything out there that will show you in a bad light.
Perfect your personal brand
Keeping clean profiles is a good way to make sure you’re not seen in a negative way, but creating and maintaining your personal brand is a whole other ball game. It takes time and effort but is very worth the energy. Your personal brand can absolutely sell you. So, how do you go about perfecting your online presence?
- Figure out who you are – This means more than what you are qualified in. Decide what you stand for, what you want people to know about you as a person and how you want to be seen.
- Figure out how to present it – Play to your strengths. If you like writing, start a blog and promote that across your social media accounts. If you aren’t so good with the written word, use visuals. Take part in discussions and share articles along with your opinions.
- Maintain it – Keeping your online presence active can be the hardest part. Social media fatigue is common, so find ways to keep yourself motivated to update regularly, even if it means creating a schedule.
You can constantly be networking on social media. It is convenient, accessible and for many, far less frightening that the ‘real world’ events. While you should attend organised events as much as you are able to, online networking is just as crucial. Use search terms to find discussions and join them, comment on blog posts, connect to people with similar interests and stay active.
Research your potential employer
Social media can provide a different view of the company you are interviewing for. Make sure you have a look at all of the accounts your potential new employer runs.
Social media presence can do wonders when it comes to your job search. It can show potential employers that you are a conscientious, passionate and driven individual before you’ve even had a chance to interview. It can help you find out whether a company is right for you and it can help you find roles that you may not have otherwise discovered. Make it part of your job search routine.